A national launch strategy designed to build visibility, consumer connection, and long-term brand growth.
Leading the marketing rollout for two national product launches across Canada through integrated campaigns, influencer partnerships, PR activations, creative strategy, and digital marketing initiatives designed to drive awareness and establish lasting brand presence.
National Campaign Strategy
Developing a unified marketing direction across multiple launches, ensuring every touchpoint aligns under one clear and cohesive campaign vision.
Influencer & Creator Partnerships
Building influencer campaigns, creator collaborations, and strategic partnerships designed to generate visibility, trust, and meaningful audience engagement at scale.
PR & Brand Activations
Executing PR mailers, launch moments, and experiential activations that create conversation across both digital and in-person spaces.
Digital Marketing
Supporting product launches through coordinated digital campaigns across social media, paid advertising, and platform-specific marketing initiatives.
Retail & Consumer Visibility
Creating marketing support that strengthens product visibility across retail, e-commerce, and consumer-facing channels throughout Canada.
Long-Term Brand Building
Approaching each launch as part of a broader brand growth strategy focused on relevance, consistency, and lasting consumer connection.